Fractional CMO for Serious Companies

Your Marketing Doesn't Need Another Hire.It Needs An Executive.

You built a real company - past the startup phase, with an actual sales team and a P&L to defend. Your marketing hasn't caught up. It still runs like a garage operation, and that gap gets more expensive every quarter it stays open.

See If You Qualify

25+

Yrs Brand & Marketing Strategy

21

Person Agency Built (SG INK)

6+

Enterprise Clients Served

'02

Career Began

The Diagnosis


You Don't Have a Marketing Problem. You Have a Messaging Problem.

Most companies at your revenue level didn't stall because they stopped advertising. They stalled because the brand went incongruent - what you say, what you sell, and what your team actually delivers started pulling in three different directions. No amount of ad spend fixes that. A Fractional CMO does.

See the System

The Mechanism


The Congruent Brands Convert System

This isn't a grab bag of tactics. It's a repeatable system, built over two decades and stress-tested by enterprise clients who don't tolerate guesswork.

  1. Diagnose the Gap - find exactly where brand, message, and go-to-market stop matching what's actually converting.
  2. Rebuild the Why Pathway - rebuild the core message so every channel says the same true thing, every time.
  3. Install Magnetic Marketing - deploy the systems that pull the right buyers toward you, not just more traffic your way.
  4. Run It Like an Executive - ongoing fractional leadership, not a deliverable that sits in a drawer.
See the Proof

Sound Familiar?


You Might Recognize Yourself Here

  • Your message sounds smart. Your leads still come in cold.
  • Your team is executing hard. Your KPIs don't reflect the effort.
  • Your website, your brand, and your sales team are speaking three different languages.
  • You're doing it all yourself, and what you actually need is someone who's done this before.
  • The systems you have don't match the growth you're chasing.

This Is Built For A Specific Kind Of Company

This isn't for early-stage startups, and it isn't for public enterprises with a marketing department twelve layers deep. It's for companies with real scale, a sales team, and a P&L that proves it - who need executive-level marketing leadership without adding a six-figure headcount line. It's also not for companies chasing growth for its own sake. If you can't say why the business exists beyond the revenue, we're probably not a fit. If that's you, keep going.

Apply to Work Together

Frequently Asked


Before You Apply

What exactly does a Fractional CMO do that an agency doesn't?

An agency executes tasks you hand it. A Fractional CMO owns the outcome: diagnosing why marketing isn't converting, rebuilding the message underneath it, and running the whole system with the same accountability a full-time executive would carry - not the accountability of a vendor.

Who is this actually for?

Companies who've moved well past the startup stage - real revenue, an actual sales team, a P&L to defend - but haven't built out a full in-house marketing leadership team yet. If you're pre-revenue or still finding product-market fit, this isn't the right fit. If you're a public enterprise with a marketing department twelve layers deep, you probably don't need this either.

Do you work with any company that can afford it?

No. Revenue gets you in the room, but it's not the qualifier. If you can't say why the business exists beyond the number on the P&L - and actually believe it - we're probably not a fit. Growth for its own sake doesn't hold up long enough to be worth building on.

How fast will I see results?

The diagnostic phase alone usually surfaces the gap within the first few weeks - most companies are surprised how fast it's visible once someone's actually looking for it. Full deployment and measurable pipeline impact follow the four-phase process outlined on the How It Works page.

What's the investment?

Engagements start at $7,500 per month. Exact scope depends on what phase you're in and how much of the system needs rebuilding, but that's the floor. Better to know that now than after an application.

See If You Qualify

A quick application, not a sales call. If it's a fit, we'll talk. If it's not, I'll tell you that too.

Start My Application